Sergio
Garcia
PR Strategist Media Analyst Creative Director
Bilingual and first-generation, I have spent years being the first impression of a brand for communities that are often overlooked. Now I bring that same instinct to social media strategy, media analytics and integrated campaign development at UT Austin's Moody College (Class of 2027), backed by the Texas Media & Analytics Cohort, Dean's List recognition and a record of surpassing every goal I have been handed. I do not wait to be given a platform. I build one.
PR Projects
Strategy & research
in action.
Academic campaign work built on real research methods, AP-standard writing and integrated PR strategy produced at Moody College of Communication.
Public Relations · Crisis Communications
ERCOT PR Suite
Comprehensive PR package for one of Texas's most scrutinized public utilities navigating high-stakes public perception with a professional media kit, a publication-ready news release and a full event plan designed to rebuild trust with Texas residents.
Integrated Campaign · Media Planning
Amy's Ice Cream Full Campaign Deck
End-to-end integrated campaign including primary research, SWOT, competitive analysis, audience personas, segmentation, budget allocation and a complete communication plan built for a beloved Austin-born brand.
Marketing · Consumer Research
Simply Gum Gen Z SWOT Analysis
Comprehensive SWOT analysis examining Simply Gum's market positioning for Gen Z consumers identifying strategic opportunities in the natural products space and evaluating competitive threats from legacy brands.
Journalism · AP Style Writing
AP Stylebook Writing Portfolio
Publication-ready journalism including a hard news story and a long-form feature both written, edited and formatted to full AP Stylebook standards. Demonstrates newsroom-ready writing craft and editorial judgment.
Creations
Designed to engage.
Built to perform.
Social media content, graphic design, photography and short-form video produced for two UT Austin organizations with real metrics to show for it.
HPRSA · Graphic Design
Event Flyers, Professional Development & Meeting Recaps
25 posts 18 photos, five carousels and one reel plus story post animations for each event flyer, promoting chapter meetings and professional development events across Instagram.
Avg. 1,917 reach per post · Combined since May 2025
HPRSA · Short-Form Video
Hispanic Heritage Month Reel
Produced and edited a reel for Hispanic Heritage Month featuring chapter members, event highlights and event coverage with music, captions and motion overlays.
DA&PR · Carousel Design
Internship Spotlight Carousel
10-page Instagram carousel spotlighting member internship experiences; combined branded typography, layout design and editorial storytelling to showcase peers in a compelling format.
DA&PR · Graphic Design
Meeting & Event Flyers
12 branded flyers for meetings, guest speaker events and socials each paired with an animated story post version; maintained cohesive visual identity across all organizational communications.
HPRSA · Photography
Professional Headshot Sessions
Organized and directed two free headshot sessions for HPRSA members handled setup, lighting direction and post-session file distribution, with a combined turnout of 15 participants across both sessions.
Experience
Beyond
the classroom.
Sales leadership, campus media direction and real agency exposure every role shaped how I think about audiences, data and communication.
Current Role · Retail Leadership
Leader in Training
Buckle Inc.
Aug. 2025–Present · Austin, Texas
- Direct a team of 4–7 associates during 3-hour sales segments, consistently meeting or exceeding shift revenue objectives
- Style guests and recommend personalized wardrobe solutions to enhance customer experience and drive sales conversion
Internship · Retail Strategy
Business Management & Sales Intern
Buckle Inc.
May–Aug. 2025 · Austin, Texas
- Designed a 30-day strategic business plan focused on Buckle Black brand visibility and sales growth
- Led a store-wide initiative integrating brand education, visual merchandising and guest interaction
- Moved national sales ranking from 91st to 43rd a jump from the bottom half into the top 4% nationally and grew sellable units from 172 to 248 in 30 days
Campus Leadership · Social Media
Social Media Director
Hispanic PR Student Association
May 2025–Present · Austin, Texas
- Produced 25 posts (18 photos, five carousels, one reel) plus story animations to promote chapter events and drive member engagement reaching 47,922 accounts combined
- Organized two free professional headshot sessions with a turnout of 15 participants
- Mentor underclassmen through events and leadership, supporting their professional development
Campus Leadership · Creative
Creative Director
Diversity in Advertising & Public Relations
May 2025–Present · Austin, Texas
- Designed a 10-page internship spotlight carousel and 12 flyers for meetings, events and socials
- Co-developed branded content for guest speakers alongside a co-creative director
- Maintained cohesive visual brand identity across all organizational communications
SXSW Volunteer · PR Agency
SXSW Event Volunteer
Giant Noise
March 2025 · Austin, Texas
- Supported event operations for Hook 'Em House at SXSW, one of Austin's most high-profile branded activations during the world's largest creative festival, managed by one of Texas's leading independent PR agencies
- Managed wristband distribution and attendee access compliance across a high-volume, fast-paced event environment
- Gained direct exposure to professional PR agency event execution with on-the-ground brand management in a real-world, high-stakes setting
Retail Management · Telecom
Retail Associate Manager
T-Mobile
Sept. 2023–May 2025 · Austin, Texas
- Collaborated with store manager to coach a team of four, improving performance and company culture
- Ensured team expertise across all wireless products, contributing to a monthly gross profit goal of $15,000
- Managed daily operations: visual merchandising, sales reporting and inventory management
Sales · Telecom
Retail Sales Consultant
AT&T
July 2020–Aug. 2022 · Dallas, Texas
- Top sales representative for broadband activations for six consecutive months
- Analyzed customer needs to recommend right-fit products and services; earned more than 20 five-star Google reviews
About
Built different.
A perspective.
I'm a Public Relations student with a Business minor at the University of Texas at Austin, selected for the prestigious Texas Media & Analytics Spring 2026 Cohort at Moody College of Communication and a fall 2024 Dean's List honoree.
My career in sales started right out of high school. From AT&T to T-Mobile to Buckle, I've led teams, exceeded revenue targets and built lasting client relationships. That foundation shapes everything I do in PR: empathy, clarity and decisions backed by data.
On campus, I lead visual and social media strategy for two organizations and mentor underclassmen. I've also had the opportunity to support Giant Noise at SXSW. I'm passionate about making complex ideas feel human especially for audiences that don't always see themselves represented in the room.
"Not only did Mr. Garcia meet his goals, but surpassed them unbelievably. He lived and breathed his actions and mission which created incredible results not only for himself, but for the brand and the business as well."
Angel Peña · Store Manager, Buckle at Barton Creek Square Mall · Letter of Recommendation, January 2026
Design & Creative
Analytics & Data
Social Media & Content
PR & Communication
Certifications In Progress
Let's Connect
Ready to work
with purpose
Whether you're a recruiter, a brand or a fellow creative I'd love to connect and talk about what we can build together.